Overview

IMT designed and produced a 22 ft square interactive experience that brought SAP’s data tracking technology to life in a fun and engaging way. Guests stepped onto a massive 10 ft wide by 10 ft tall motion-enabled digital tennis court, where they could play against their favorite tennis stars. While competing, players gained insights into patterns of play and discovered how data could help improve their performance. The unique blend of sports and technology left guests both entertained and educated. The activation’s overwhelming success inspired SAP to expand beyond what was initially a one-time event. Now, this innovative experience is set to appear at other major events throughout 2020.