Overview

Tencent’s presence at the 2019 China Digital Entertainment Expo and Conference (ChinaJoy) focused on strengthening its new digitized cultural and creative strategy. The brand integrated diverse content such as TV programs, movies, anime, literature, and music to create an engaging visitor experience. Alongside entertainment, Tencent highlighted its dedication to cultural inheritance and the promotion of positive messages. Guests were able to see how technology and creativity merge to preserve tradition while inspiring the future. The showcase also put a spotlight on Tencent’s latest achievements in the gaming industry. Altogether, the activation reflected Tencent’s vision of blending culture, innovation, and entertainment seamlessly.