At TwitchCon 2019, OMEN revealed its bold new brand direction through an engaging series of gaming lab tests that demonstrated how gaming can elevate us to a higher state of being. IMT designed a thrilling gauntlet of challenges, each one crafted to test participants’ skills across seven essential gaming attributes. This hands-on approach gave attendees the chance to push their limits while exploring the future of gaming. More than ten cutting-edge OMEN products were featured across the activation, including the OMEN Command Center demo area and the Gaming Lab testing stations. The experience combined competition, innovation, and discovery in one immersive journey. It highlighted OMEN’s commitment to empowering gamers at every level.
Project
TwitchCon 2019
Client
OMEN
What We Did
Booth Concept & Design, Project Management, Booth Construction & Installation, Graphic Design & Print Management, Contract Negotiations, Show Services & Management, Digital Content Creation, Custom Game Development, Brand Ambassadors