Overview

The All-New Lexus UX National Launch at the Hangzhou International Expo Center was not simply a car debut — it was a milestone moment that introduced Lexus’s very first compact crossover to the world. To match the significance of this launch, the event was carefully crafted to deliver an unforgettable experience that fully captured the spirit and innovation of the UX. Nearly 600 distinguished guests were invited to step into the Lexus lifestyle, where they were immersed in the brand’s deep roots of Japanese-style luxury, precision, and sophistication.
Guests enjoyed exclusive activities such as a Takumi craftsmanship workshop, where they experienced firsthand the artistry and meticulous attention to detail that defines Lexus. An interactive photo-op also added a touch of modern engagement, transforming guest snapshots into creative GIFs with visually striking effects, giving them a personalized memory to take home.
The event’s stage design was equally impressive, dominated by breathtaking visuals where a massive LED backdrop stretched upward and across the ceiling, surrounding attendees with a truly immersive environment. This dramatic setup amplified the unveiling of the UX, ensuring the car’s debut was as dynamic and memorable as the vehicle itself.
Adding to the night’s cultural significance, Japanese band Wands delivered a standout performance that bridged music, nostalgia, and emotion. Their set ended with the iconic Slam Dunk theme, sparking excitement and fond memories among the audience. The blend of innovative technology, cultural artistry, and luxury design made the Lexus UX launch not only a product reveal but also a powerful brand statement. It was an event that celebrated Lexus’s tradition while boldly marking a new chapter for the future.