Overview

For Alibaba Group, the global stage of CES offered the perfect opportunity to strengthen consumer understanding of its brand, thanks to the event’s size, scope, and influence. At the 2019 show, Alibaba showcased its forward-looking vision by introducing Alibaba AI Labs, highlighting cutting-edge advancements in artificial intelligence. Alongside this, the company also presented its B2B business, underscoring its role in driving global commerce and technology solutions. The showcase reflected Alibaba’s commitment to innovation, connectivity, and shaping the future of digital business. It positioned the brand as not just a marketplace leader, but also a trailblazer in AI and enterprise solutions.