As part of the Incube-managed partnership between HP and AEG Live, HP was named an ‘Official Partner’ of the iconic Coachella Music Festival. To bring this collaboration to life, Incube introduced The Antarctic — a massive 120-foot immersive 360° dome that became a centerpiece of the festival. Inside, guests were transported into breathtaking worlds through cutting-edge VR content paired with powerful, specially designed audio. The experience blended technology, art, and music to create an unforgettable journey for festival-goers. It highlighted HP’s commitment to innovation while elevating the Coachella experience to an entirely new level.
Project
Coachella 2019
Client
HP
What We Did
Concept Development & Strategy, Contract Negotiations, Design & Fabrication, Event Ops, AV & Lighting, Custom Digital Activations, Brand Ambassadors
