Overview

At Coachella 2022, HP returned with a meaningful purpose — to connect, educate, and inspire festival-goers through the power of technology and creativity. With an unforgettable soundtrack by ODESZA and artistic contributions from 9 of the world’s most renowned digital creators, the experience brought sustainability to life in a truly immersive way. Over 80,000 attendees stepped into the HP Antarctic Dome and Tech Art Experience to witness the premiere of REGEN, a breathtaking multi-sensory journey designed to spark awareness and action toward a more sustainable future. This groundbreaking activation not only showcased HP’s commitment to innovation and sustainability but also highlighted how art and technology together can create lasting impact. It was more than an experience — it was a movement toward change. #HPCoachella #Sustainability #InfinityMarketingTeam