Overview

Inspired by the boldness of brutalist architecture and modern graphic design, IMT designed and built a striking space dedicated to artists who rely on HP technology in their creative process. The Z by HP Ambassadors hosted engaging master classes and exciting design challenges, celebrating winners who produced standout art pieces using HP’s powerful design products. To elevate the experience, IMT introduced an animated tunnel that showcased ambassador artwork in a fully immersive and dynamic way. Guests were able to walk through, interact, and feel part of the creative journey. This fusion of architecture, technology, and artistry highlighted HP’s commitment to empowering creators. It became a hub where innovation and inspiration came to life.